internal marketing for dentists

White coat syndrome is a proven problem. Patients start to tune out what you’re saying because their mind is busy processing their diagnosis and “how am I going to pay for this?” It also means they are missing out on important information. Your solution? A beautifully designed practice brochure that provides a practice overview, the doctor’s bio, and a list of valued services all while reflecting your values and philosophy of care. The new patient pocket folder holds treatment plans, financial arrangements, post-op instructions, and lets you present your care more professionally.

A new patient was referred by her co-worker, who said she had the BEST DENTAL VISIT EVER at your office. Wow, does that call feel good. A referral from an existing patient means you have created something amazing that your patients want to share. Our turnkey referral programs include in-office signage, referral cards, and custom coaching for your team so the program reaches the most people.

You invest a lot of money to attract new patients to your practice. But no matter how many new patients you get every year, your revenue never seems to grow. What gives? Most doctors only focus on the number of new patients that get scheduled each year. They don’t watch how many of those patients are lost to inactivity, simply because no one is watching the back door. We use email marketing, postcards, and social media campaigns to reactivate inactive patients back into the practice.

Has your practice put someone on hold only to have them hang up seconds later? Total silence can make callers frustrated and feel ignored, wondering if anyone is going to help them – so they simply hang up. On-hold messages for your dental office are an efficient, affordable way to engage your callers while they are waiting patiently on the line. Our custom scripting, professional recording, and digital messages are compatible with nearly every phone system.

Are you frustrated with the generic-sounding, stock articles provided by most newsletters and patient communication systems? You already go out of your way to create a special, personalized bond with every patient who comes to your office. Continue that kind of care and communication inside the office with a proven strategy – patient newsletters and email marketing.

You might think you know how your front desk is handling your calls, but then again…you might be surprised. Our Power Call program gives you an instant evaluation of your team’s strengths and weaknesses and helps your team with answers to common new patient questions.