The art of influence
Dental
Advertising
Advertising’s role has shifted. Let’s say you want to become the go-to choice for dental implants in your market. Or maybe sedation, cosmetic dentistry or even Invisalign. Whatever your specialty, dental advertising harnesses the power of brand awareness and turns you into a local celebrity.
The problem is, isn’t advertising dead?
Everyone has Netflix and Spotify, and I mean everyone. Does anyone even listen to local radio anymore? It can make you feel like a slave to Google, and I think we’ll all agree, they have enough power already. And yet…if advertising were really dead, why do all those media channels still exist?
Why are there local radio stations, TV network affiliates, and glossy magazines in every city? Because people are craving a local connection. When you want to know what’s happening in your town, where do you go? Not Netflix. Not Spotify. Instead, you flip on your local ABC affiliate. You grab local magazines and newspapers. You choose a local radio station for up-to-date information about what’s important to you and your patients.
The science and art of
persuasion
Creating a compelling dental advertising campaign is about determining the perfect mix of M-M-R: medium, message, and the maximum possible reach. Our team harnesses all three to capture attention, and keep it laser focused on you and your message.
01.
Message
We’ll determine what makes you not only trustworthy but likable to your audience. The right message will differentiate your skill and experience, and inspire confidence in your care.
02.
Medium
Choosing the right mix of dental advertising mediums is critical to reaching your target. It could be TV, radio, outdoor – it all depends on your market and your budget.
03.
Reach
Once we choose your medium, it’s all about reach, also known as the number of people who will be exposed to your message. Frequency is required for reach to have an impact.
Creativity is Catchy
Inspired and Influential
A good dental advertising agency creates messaging with creativity and concepts often unseen on the web. It forces you to focus your message and attract instantaneous attention all at the same time. We take risks, break rules, and challenge perceptions, turning a passing glance into a helplessly captivated audience.
Dental Advertising
Questions & Answers
Our media planning team will develop a custom media plan that reaches your target audience with the greatest reach and frequency. We will negotiate for the best rates, secure value-added opportunities, manage your media contracts, and make sure your ads run as scheduled. With two decades of media experience, we are the most qualified team in dentistry to develop your dental advertising schedule.
The ROI of your online marketing is actually improved when supported by dental advertising. A professional agency and a well-crafted campaign can dramatically impact the number of people who go online to look for you. With so many dentists online, establishing brand awareness early with dental advertising can give you a tremendous competitive advantage.
