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By some estimates, nearly 75% of the American public have some level of anxiety about visits to the dentist. That means you have an uphill battle trying to comfort new patients who will be coming to your office for the first time. Showing is often more effective than telling, which is why dental videos are […]

If you’re using dental internet marketing, you know that getting the best ROI depends on reaching the right people in the right place at the right time. Are you hitting the mark when it comes to using the right types of ads for the right reasons? Display Ads: Build awareness To build brand awareness about […]

Instagram ads for dentists…sounds like a good idea, right? If you’ve been working to build your profile on this valuable social media channel, it’s worth considering, at least if you do it right.  You probably already know that social media marketing for dentists is a great idea. Sixty percent of people say they discover new […]

I’m willing to bet that nearly every dental marketing company is shouting about the power of marketing your dental practice in a recession. You’re probably thinking all their talk is self preservationist, and that’s true to an extent. The thing is, that self-preservationist attitude is actually about helping and saving YOU and your office. When […]

Choosing the right dental marketing services to grow your practice often comes down to two factors — time and money. You probably don’t want to spend a lot of either, but prioritizing which of those you want to save can help you choose the right approach for your marketing. You want to save money If […]

The most important marketing move you can make for your practice is to find a way to be unique. When it comes to your dental marketing strategies, being the same as everyone else is just about as good as being invisible. You need to determine what will make you stand out, and creating a dental […]

Unless you happen to be the only game in town, you’ll have to deal with dental practice competition. It happens to almost every practice, unless you’re surrounded by farms and a lot of cows. If you think the key to success is beating your competitors at their own game, guess again. In most cases, they’ve […]

You probably have the demographics for your ideal dental patient figured out already. (If not, read this article.) But demographics really only address “who” those patients are. If you want to dig into the what, where, why, and how of the patients you are trying to attract to your dental practice, you need to develop […]

Not to put any pressure on you, but selecting the right dental logo (along with the right name) can be the toughest part of branding your practice. A visual representation of your dental brand, your logo will appear everywhere from signs to stationery to ads to billboards. And, much like a bad tattoo, a poor […]

Let’s face it. If dental referral marketing was easy, agencies like us would probably be out of business. Think about it. If each of your happy patients told their friends, families, co-workers, neighbors, and complete strangers how great your office was, you’d be turning away an overflow of new dental patients. So, where the heck […]