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So you’re searching for new dental website marketing ideas. And Google told you to come here – that must mean our very first idea (see below) is working! The real question is, why is dental website marketing so important? For today’s modern dentists (and even not-so-modern dentists), dental websites are the foundations for most effective […]

Dental print ads are one of the oldest, and most effective, ways to attract new patients to your practice. While most of the attention is on digital marketing, there are still opportunties for an effective, targeted print ad. Dropping a page into the “best dentist” issue of your city’s magazine, or buying an ad in […]

If you were to think of your dental practice’s marketing strategy as a race to attract new patients, you could take two approaches, just like that infamous showdown between Mr. Tortoise and Mr. Hare. You can think of dental digital advertising as Mr. Hare (all fast and furious) and traditional advertising as slow and steady […]

If you’re using dental advertising to attract new patients to your practice, great idea! But remember, you probably won’t be very successful if you’re just randomly running standalone dental ads. To bring more patients in, you’ll need to take a strategic approach. And that means structuring complete dental advertising campaigns. If the word “campaign” sounds […]

There are plenty of ways to use digital marketing to advertise your dental practice. But is that all there is? What if you are still falling short of your goals and want more visitors? It’s time to look at traditional dental marketing! If you’re wondering how to advertise your dental practice, there are some other, […]

If you’re building a new dental website (or upgrading your old one), it won’t do you much good to create something that looks nice but is unreliable and inefficient. The best dental websites have five important things in common to keep them running smoothly, and they’re things that you probably never even noticed. Hosting you […]

“You have the best dental website design!” It’s nice to get compliments like that from patients and colleagues, but don’t let yourself think that great dental website design is just about having nice colors and pretty pictures. Website design involves optimizing all aspects of the user experience (U/X). Raising the bar for all elements of […]

Whether you realize it or not, the foundation for marketing your dental practice is your dental website design. The question is, is it doing a good enough job? And is it bringing in enough new patients? If not, but you’d better make sure your dental website marketing plan is focused on the areas that will […]

Dental PPC for your dental practice may seem pretty straightforward—place an ad and wait for new patients to show up. However, there is so much more to dental marketing funnels than just that. But it’s not quite that simple. Your online ads are just one part of the overall digital dental marketing funnel that leads […]

In case you didn’t know, it has been more than 25 years since the birth of digital advertising. Dental digital marketing entered the world very shortly thereafter. The mid-nineties brought us the first online banner ad from AT&T and Yahoo’s launch of search ads. Since then, digital advertising has grown exponentially, leaving traditional marketing media […]