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I’m going to give you the benefit of the doubt and assume that you have a dental brand identity established. One that looks professional and accurately represents who you are. (If not, give us a call. We happen to be experts in that area.) I’ll also assume you have a dental website design you like. […]

Your dental website is one of the most powerful marketing tools you have. It creates a compelling online image that tells users and potential patients who you are and what you have to offer to set you apart from the competition. If you want to achieve dental website conversion from your visitors, keep reading. When […]

Are you ready for a new, modern dental website? Here’s an easy test. If you were to rate your dental website design on a scale of WOW! to WTF? where does your dental practice fall? Obviously if you’re on the lower end of this spectrum, you probably already know it’s time for a new one. […]

Want to learn how to get more dental patients from your marketing? Who doesn’t? That’s why most practices turn to dental marketing experts to help make the phone ring. The truth is, getting the phone to ring is only the beginning of the new patient’s journey. While many marketing companies track conversion in terms of […]

You just don’t understand! You feel like you have the best dental website that your best friend’s brother created for you five years ago. It has such nice colors and a variety of images. Then why aren’t patients trying to reach you about scheduling an appointment? I hate to break it it to you, but […]

Presenting your dental practice in an authentic way is arguably the most important thing you can do for your dental marketing. And since the most important component of your dental marketing is arguably your online presence, it’s easy to see why it is critical to emphasize authenticity on your dental office website. If you have […]

Attracting ideal dental patients is harder than it sounds. Defining that ideal dental patient, however, is easy. Most of you would say it’s “someone who shows up for appointments, accepts treatment plans, and pays their bills.” Yes, those features are all important, but it goes deeper than that. You want your dental marketing to attract […]

Who are you? That’s what your potential patients want to know when they’re searching for a new dentist. And that’s why having a strong, unique brand for your practice is important. Branding, of course, is part of your overall dental marketing strategy. And marketing, as you know, sometimes has a reputation for trying to make […]

There has been a bit of chatter recently regarding patient reviews being removed from dental practices’ Google Business Profiles. There may be some sort of new algorithm update or Google glitch behind the recent uptick of removals (no one really seems to be sure), but disappearing reviews are nothing new. The root cause usually turns […]

There are certainly a lot of marketing acronyms floating around out there. In a sea of CTAs, ROIs, PPCs, CPCs, and dozens of others, there is one that your dental practice should pay particular attention to if you want to achieve peak performance for your dental website marketing. Conversion rate optimization (CRO) can be described as […]