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Want to learn how to get more dental patients from your marketing? Who doesn’t? That’s why most practices turn to dental marketing experts to help make the phone ring. The truth is, getting the phone to ring is only the beginning of the new patient’s journey. While many marketing companies track conversion in terms of […]

You just don’t understand! You feel like you have the best dental website that your best friend’s brother created for you five years ago. It has such nice colors and a variety of images. Then why aren’t patients trying to reach you about scheduling an appointment? I hate to break it it to you, but […]

Presenting your dental practice in an authentic way is arguably the most important thing you can do for your dental marketing. And since the most important component of your dental marketing is arguably your online presence, it’s easy to see why it is critical to emphasize authenticity on your dental office website. If you have […]

Attracting ideal dental patients is harder than it sounds. Defining that ideal dental patient, however, is easy. Most of you would say it’s “someone who shows up for appointments, accepts treatment plans, and pays their bills.” Yes, those features are all important, but it goes deeper than that. You want your dental marketing to attract […]

Who are you? That’s what your potential patients want to know when they’re searching for a new dentist. And that’s why having a strong, unique brand for your practice is important. Branding, of course, is part of your overall dental marketing strategy. And marketing, as you know, sometimes has a reputation for trying to make […]

There has been a bit of chatter recently regarding patient reviews being removed from dental practices’ Google Business Profiles. There may be some sort of new algorithm update or Google glitch behind the recent uptick of removals (no one really seems to be sure), but disappearing reviews are nothing new. The root cause usually turns […]

There are certainly a lot of marketing acronyms floating around out there. In a sea of CTAs, ROIs, PPCs, CPCs, and dozens of others, there is one that your dental practice should pay particular attention to if you want to achieve peak performance for your dental website marketing. Conversion rate optimization (CRO) can be described as […]

There are a lot of really effective ways to generate new patient leads for your dental practice. Pay-per-click ads, search engine optimization, and other forms of digital advertising are probably the first things you think of. But you’re missing out if you’re not taking advantage of one of the best forms of dental lead generation […]

Wondering how your ranking is determined in a local search for dentists? It may seem like a bit of a mystery as to how exactly Google decides where to rank your business. But there is actually a list of known signals that SEO experts agree will determine where you will be positioned. Even if you […]

Are you making the most of your dental blogging? Dental blogs are great marketing tools for dental websites. The best ones are especially effective at generating new patients because they do four important things. Follow their examples and you can start seeing real results from your blog as well. Dental Blogs that Engage The content […]