Blog

Congratulations! You have a brand new dental website. Everything has been reviewed with a fine tooth comb and is absolutely PERFECT! But, unfortunately, that won’t last. Your website will slowly begin to become outdated the second it is launched. That’s just how it is. Information changes. Software gets updated. Technology evolves. If you don’t stay […]

What is a dental metric and why does it matter to your marketing? Well, if you want to run a thriving private dental practice, providing high-quality dental care is not enough to keep your doors open. There are a few key performance indicators (KPIs) that you need to understand and monitor consistently. Monitoring these dental […]

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker If you’re not measuring your dental ROI don’t be (too) ashamed. You’re not alone. One survey conducted by Dental Economics found that more than 50% of dental practices don’t track the results of their marketing […]

We hear this question all the time: “Do dental postcards still work?” After all, in this highly digital world, it’s hard to imagine that anyone still cares about what comes in the mail. It’s usually just bills, junk mail, or if you’re lucky, a birthday card.  I don’t know about you, but my routine is […]

Dental chat is a service you’re hearing more and more about. In fact, it’s not just limited to dental – you’ve probably seen website chats on just about every e-commerce site you visit, and with good reason. They’re a great tool for generating new business, and dental chat services can do the same to help […]

Getting your dental practice noticed on search engines is important, but it’s even more important to rank well when people are performing a local search for dentists. Local SEO for dentists, can be a very effective addition to your marketing strategy. Dental SEO, specifically a dentist’s local seo, is essential for connecting with the local […]

Every dental practice needs reviews From the inception of Healthgrades in 1999, online reviews on dental reputation management has become a force to be reckoned with. The pick-a-provider world of search is here to stay. Today, there are over a dozen different review sites that house reviews on practices just like yours, making reputation management […]

I have some good news, and I have some bad news. Here’s the bad news first. You’ve probably been missing out on one of the most cost effective forms of dental marketing you could possibly use to generate more appointments for your office. Ugh! OK, but wait, here’s the good news. You may already have […]

Marketers recently shared that 42 percent of people think that Facebook ads are important or crucial to their current business. Social media is an important strategy, and Facebook ads for dentists are the place to start. Nearly seventy-five percent of all internet users are on Facebook, which means that the majority of your target audience […]

There is no question that a strong dental brand identity is important to the success of your business. After all, your dental branding efforts are central to developing visual identity, helping to set you apart in a competitive industry. Paul Rand, the legendary designer of corporate logos for UPS, IBM, and ABC, stated that “logo […]