Blog

I’m sure that just about every article you’ve ever read about how to measure your dental SEO performance recommends carefully tracking analytics. While I agree with that, I also realize that most dentists aren’t marketing data geeks (like yours truly). Many of you would be satisfied to simply know if it’s working or not. Well, […]

Write a marketing plan? Ugh! Dental marketing plans can seem overwhelming to tackle. They’re long. And complicated. And time consuming. But they’re also necessary, at least if you want your marketing to actually work. If you step back to look at it, comprehensive dental marketing strategies are really just collections of smaller dental marketing strategies […]

You stress the importance of regular check ups to your dental patients, but do you practice what you preach when it comes to maintaining a healthy dental website? Many dentists get a shiny, new website that looks and works great for a while, but then gradually degrades from neglect. If you want to keep your […]

Woulda, coulda, shoulda. Trying to decide on which dental website content to include can be difficult. Some is necessary, some is optional, and some is just nice to have. If you’re not sure if your dental practice website content covers the right mix of necessary to deliver a great user experience, we’ll break it down […]

To restore a patient to health, first, you have to get them into your chair. And to get them into your office, you need dental marketing strategies. We see a comprehensive plan much like a new patient exam in your practice. New patients are counting on you to diagnose any problems, take away the pain, […]

Have you ever found yourself in a place you just never wanted to return to? Ever? Bad websites can be like that, especially if they provide a negative user experience. Just as you would want any patient entering your office to feel welcome and important (so they keep coming back), you also need to do […]

Congratulations! You have a brand new dental website. Everything has been reviewed with a fine tooth comb and is absolutely PERFECT! But, unfortunately, that won’t last. Your website will slowly begin to become outdated the second it is launched. That’s just how it is. Information changes. Software gets updated. Technology evolves. If you don’t stay […]

What is a dental metric and why does it matter to your marketing? Well, if you want to run a thriving private dental practice, providing high-quality dental care is not enough to keep your doors open. There are a few key performance indicators (KPIs) that you need to understand and monitor consistently. Monitoring these dental […]

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker If you’re not measuring your dental ROI don’t be (too) ashamed. You’re not alone. One survey conducted by Dental Economics found that more than 50% of dental practices don’t track the results of their marketing […]

We hear this question all the time: “Do dental postcards still work?” After all, in this highly digital world, it’s hard to imagine that anyone still cares about what comes in the mail. It’s usually just bills, junk mail, or if you’re lucky, a birthday card.  I don’t know about you, but my routine is […]