Blog

As a dental practitioner, your website is often the first impression potential patients have of your practice. To transform these visitors into new patients, you need to make it irresistibly easy for them to take the next step. Enter conversion rate optimization (CRO) – the key to unlocking your website’s full potential. Conversion rate optimization […]

In the current digital landscape, a strong online presence is no longer optional for dental practices—it’s essential. Effective digital marketing can significantly expand your patient base, showcase your expertise, and build lasting relationships with your community. However, as many practices discover, the path to marketing success is riddled with potential pitfalls. At Golden Proportions Marketing, […]

New dental patient expectations are set earlier than you think It used to be that the new dental patient experience started with the first call to the office. That has changed. Even though the initial phone call is the first two-way communication between the new patient and the dental office, the expectations for that conversation […]

In dentistry, opportunity doesn’t come knocking. It picks up the phone. But when you hear that ringing and start getting new dental patient phone calls, are you prepared? It may seem like a common sense process to schedule a new patient, but most of the time that “simple” procedure gets botched, and the opportunity is […]

As a dentist, you’re no doubt constantly searching for ways to improve the quality of care you provide to patients… and improve the quality of your practice in the process. One thing you may have overlooked that can help both you and your patients is dental patient financing. That’s why we’ve compiled this guide to […]

The brand image for your dental practice is the foundation for all of your dental marketing. It’s what creates the first impression people have about you before they even step foot in your office. But what about after they visit you? Does the reality of who you are meet the expectations they had? If not, […]

Dental taglines can be one of the most challenging elements of your brand identity to create. Its job is to tell the world “why me” and make your practice memorable, all in a few short words. In fact, it can be so challenging that most dental brands lack one completely. Maybe you think you don’t […]

Marketing your dental practice is important. You get that. But it’s also a lot of work. So while you’re focused on practicing dentistry and treating patients, who is going to step in and help you keep your marketing running full steam?  I have just one answer: Dental Marketing AI. For the AI novice, the best […]

I bet you’ve never thought of Amazon as competition for your dental practice. No, Jeff Bezos hasn’t released a new, mail-order dental treatment service (yet), but he does have Amazon Prime. More than 100 million Americans subscribe to Prime, and why not? For a reasonable annual fee, users get perks like free shipping, free services, […]

Four creative ways to get more dental patient referrals Ask for a referral before the appointment Conduct a patient survey Reach out to patients directly Reach out to patients indirectly Whenever one of your patients has a very positive treatment experience in your office, you naturally would (or, at least should) seize the moment and […]