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You may have been advised at one point or another not to toot your own horn, but when it comes to positive dental patient reviews, honk away! Patient reviews and testimonials are the most valuable dental marketing assets you have. Unfortunately, many dental practices go through the effort of collecting them, but never use them […]

You may have some doubt as to whether or not you actually need to be concerned with search engine optimization (SEO) as part of your dental website marketing strategy. Is it really that important to rank highly in search engine results? Your dental SEO efforts (or lack thereof) can have a greater impact that you […]

“Where do I start?” That’s probably the question you’re asking yourself if it’s time to come up with a plan for your dental marketing strategies. Defining your target audience, pricing strategy, and budget are all important and definitely among the first steps to take. But perhaps the best way to start is by completing a […]

When you’re good at dental referral marketing, you can produce a continuous cycle of new dental patients for your practice. When you’re really good at it, you’ll steadily build momentum like a flywheel, generating more and more new patients as it spins faster and faster over time. What are the secrets to building this kind […]

I’m sure that just about every article you’ve ever read about how to measure your dental SEO performance recommends carefully tracking analytics. While I agree with that, I also realize that most dentists aren’t marketing data geeks (like yours truly). Many of you would be satisfied to simply know if it’s working or not. Well, […]

Write a marketing plan? Ugh! Dental marketing plans can seem overwhelming to tackle. They’re long. And complicated. And time consuming. But they’re also necessary, at least if you want your marketing to actually work. If you step back to look at it, comprehensive dental marketing strategies are really just collections of smaller dental marketing strategies […]

How much do you know about your dental office demographics and your surrounding community at large? Setting up shop in the right neighborhood and understanding the people who live nearby are both critical for the success of your dental practice and your dental marketing strategies. Without knowing who your patients (and future patients) are, it […]

You stress the importance of regular check ups to your dental patients, but do you practice what you preach when it comes to maintaining a healthy dental website? Many dentists get a shiny, new website that looks and works great for a while, but then gradually degrades from neglect. If you want to keep your […]

Woulda, coulda, shoulda. Trying to decide on which dental website content to include can be difficult. Some is necessary, some is optional, and some is just nice to have. If you’re not sure if your dental practice website content covers the right mix of necessary to deliver a great user experience, we’ll break it down […]

To restore a patient to health, first, you have to get them into your chair. And to get them into your office, you need dental marketing strategies. We see a comprehensive plan much like a new patient exam in your practice. New patients are counting on you to diagnose any problems, take away the pain, […]