Do you have authentic dental branding? The reviews are in.
The brand image for your dental practice is the foundation for all of your dental marketing. It’s what creates the first impression people have about you before they even step foot in your office. But what about after they visit you? Does the reality of who you are meet the expectations they had? If not, […]
Why dental taglines are important for your brand
Dental taglines can be one of the most challenging elements of your brand identity to create. Its job is to tell the world “why me” and make your practice memorable, all in a few short words. In fact, it can be so challenging that most dental brands lack one completely. Maybe you think you don’t […]
How dental marketing AI can solve real world practice marketing challenges
Marketing your dental practice is important. You get that. But it’s also a lot of work. So while you’re focused on practicing dentistry and treating patients, who is going to step in and help you keep your marketing running full steam? I have just one answer: Dental Marketing AI. For the AI novice, the best […]
The Pros and Cons of In-house Dental Membership Plans
I bet you’ve never thought of Amazon as competition for your dental practice. No, Jeff Bezos hasn’t released a new, mail-order dental treatment service (yet), but he does have Amazon Prime. More than 100 million Americans subscribe to Prime, and why not? For a reasonable annual fee, users get perks like free shipping, free services, […]
Four creative ways to get more dental patient referrals
Four creative ways to get more dental patient referrals Ask for a referral before the appointment Conduct a patient survey Reach out to patients directly Reach out to patients indirectly Whenever one of your patients has a very positive treatment experience in your office, you naturally would (or, at least should) seize the moment and […]
Dental Website SEO: the Good, the Bad, and the Ugly Things That May Be Hurting You
Dental website SEO is the art and science of what it takes to rank high in the search engines – and it’s a lot of work. After doing keyword research, writing seo copy, and optimizing title tags, you may think you have it all covered. But there may be some less obvious things dragging your […]
Where to Use Your Positive Dental Patient Reviews
You may have been advised at one point or another not to toot your own horn, but when it comes to positive dental patient reviews, honk away! Patient reviews and testimonials are the most valuable dental marketing assets you have. Unfortunately, many dental practices go through the effort of collecting them, but never use them […]
Is Dental SEO Important for Your Practice?
You may have some doubt as to whether or not you actually need to be concerned with search engine optimization (SEO) as part of your dental website marketing strategy. Is it really that important to rank highly in search engine results? Your dental SEO efforts (or lack thereof) can have a greater impact that you […]
Building Your Dental Marketing Plan: Start With a SWOT Analysis
“Where do I start?” That’s probably the question you’re asking yourself if it’s time to come up with a plan for your dental marketing strategies. Defining your target audience, pricing strategy, and budget are all important and definitely among the first steps to take. But perhaps the best way to start is by completing a […]
How to Build a Dental Lead Generation Flywheel
When you’re good at dental referral marketing, you can produce a continuous cycle of new dental patients for your practice. When you’re really good at it, you’ll steadily build momentum like a flywheel, generating more and more new patients as it spins faster and faster over time. What are the secrets to building this kind […]