Understanding the Dental Marketing Funnel
New patients! While we love them, and they are certainly a metric worth measuring to gauge your practice’s success, they aren’t the only audience you should be crafting a dental marketing message to. There are many stages a potential patient goes through before they become the bread and butter of your practice. And guess what? […]
How to Present a Dental Treatment Plan to Your New Patients
Your first appointment with your new dental patient is going well. They seem to like your team. They’re impressed with your office. And you really seemed to hit it off when they sat in the chair. Then, comes the moment of truth — presenting the dental treatment plan. Although new patients will hope to get […]
How to Make Your New Dental Patient’s First Appointment a Great One
You only get one shot at making a great first impression. And that’s certainly true when a new dental patient visits your office for their first appointment. If all goes well, you may have a loyal patient for life. But if you do anything that makes the patient feel undervalued, it’s not likely they’ll return. […]
How to Set the Right Expectations for Your New Dental Patients
New dental patient expectations are set earlier than you think It used to be that the new dental patient experience started with the first call to the office. That has changed. Even though the initial phone call is the first two-way communication between the new patient and the dental office, the expectations for that conversation […]
A Common Sense Approach to Converting New Dental Patient Phone Calls
In dentistry, opportunity doesn’t come knocking. It picks up the phone. But when you hear that ringing and start getting new dental patient phone calls, are you prepared? It may seem like a common sense process to schedule a new patient, but most of the time that “simple” procedure gets botched, and the opportunity is […]