Dental Marketing

Let’s face it. If dental referral marketing was easy, agencies like us would probably be out of business. Think about it. If each of your happy patients told their friends, families, co-workers, neighbors, and complete strangers how great your office was, you’d be turning away an overflow of new dental patients. So, where the heck […]

There is no doubt that word of mouth advertising is the best kind of dental marketing you can have for your practice. A patient referral is obviously the best outcome you can get from a satisfied patient, but a positive review for a dental office is also valuable, since it has the potential of reaching […]

In dentistry, opportunity doesn’t come knocking. It picks up the phone. But when you hear that ringing and start getting new dental patient phone calls, are you prepared? It may seem like a common sense process to schedule a new patient, but most of the time that “simple” procedure gets botched, and the opportunity is […]

“How did you hear about our office?” As surprising as it may be in today’s digital world, many practices still consider that to be “tracking” their dental advertising. (As a marketer, just hearing that question makes me cringe more than the sound of fingernails screeching across a chalkboard.) Obviously, those dentists are barely scratching the […]

If you were to ask me what dental billboards (or any billboards to be honest) I passed on my commute this morning, do you honestly think I could tell you? Well, actually, since I am a bit of a marketing geek, I do happen to make it a point to study those large display advertisements […]