Time or Money? What Do You Want to Save with Your Dental Marketing Strategy?
Choosing the right dental marketing services to grow your practice often comes down to two factors — time and money. You probably don’t want to spend a lot of either, but prioritizing which of those you want to save can help you choose the right approach for your marketing. You want to save money If […]
How to Differentiate Your Dental Practice from the Competition
The most important marketing move you can make for your practice is to find a way to be unique. When it comes to your dental marketing strategies, being the same as everyone else is just about as good as being invisible. You need to determine what will make you stand out, and creating a dental […]
What You Need to Know About Your Dental Practice Competition
Unless you happen to be the only game in town, you’ll have to deal with dental practice competition. It happens to almost every practice, unless you’re surrounded by farms and a lot of cows. If you think the key to success is beating your competitors at their own game, guess again. In most cases, they’ve […]
Choosing the Right Dental Logo for Your Practice
Not to put any pressure on you, but selecting the right dental logo (along with the right name) can be the toughest part of branding your practice. A visual representation of your dental brand, your logo will appear everywhere from signs to stationery to ads to billboards. And, much like a bad tattoo, a poor […]
Getting Persona(l) with Your Dental Patients
You probably have the demographics for your ideal dental patient figured out already. (If not, read this article.) But demographics really only address “who” those patients are. If you want to dig into the what, where, why, and how of the patients you are trying to attract to your dental practice, you need to develop […]