How to Build a Dental Lead Generation Flywheel
When you’re good at dental referral marketing, you can produce a continuous cycle of new dental patients for your practice. When you’re really good at it, you’ll steadily build momentum like a flywheel, generating more and more new patients as it spins faster and faster over time. What are the secrets to building this kind […]
Building Your Dental Marketing Plan: Focus on the Patient Journey
Write a marketing plan? Ugh! Dental marketing plans can seem overwhelming to tackle. They’re long. And complicated. And time consuming. But they’re also necessary, at least if you want your marketing to actually work. If you step back to look at it, comprehensive dental marketing strategies are really just collections of smaller dental marketing strategies […]
Dental Marketing Plans Made Easy: 4 Steps You Need to Know
To restore a patient to health, first, you have to get them into your chair. And to get them into your office, you need dental marketing strategies. We see a comprehensive plan much like a new patient exam in your practice. New patients are counting on you to diagnose any problems, take away the pain, […]
Dental Metrics: Key KPIs To Measure a Thriving Practice
What is a dental metric and why does it matter to your marketing? Well, if you want to run a thriving private dental practice, providing high-quality dental care is not enough to keep your doors open. There are a few key performance indicators (KPIs) that you need to understand and monitor consistently. Monitoring these dental […]
Dental ROI: How To Get the Most From Your Dental Marketing Budget
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker If you’re not measuring your dental ROI don’t be (too) ashamed. You’re not alone. One survey conducted by Dental Economics found that more than 50% of dental practices don’t track the results of their marketing […]