Building Your Dental Marketing Plan: Focus on the Patient Journey
Write a marketing plan? Ugh! Dental marketing plans can seem overwhelming to tackle. They’re long. And complicated. And time consuming. But they’re also necessary, at least if you want your marketing to actually work. If you step back to look at it, comprehensive dental marketing strategies are really just collections of smaller dental marketing strategies […]
Dental Marketing Plans Made Easy: 4 Steps You Need to Know
To restore a patient to health, first, you have to get them into your chair. And to get them into your office, you need dental marketing strategies. We see a comprehensive plan much like a new patient exam in your practice. New patients are counting on you to diagnose any problems, take away the pain, […]
Dental Metrics: Key KPIs To Measure a Thriving Practice
What is a dental metric and why does it matter to your marketing? Well, if you want to run a thriving private dental practice, providing high-quality dental care is not enough to keep your doors open. There are a few key performance indicators (KPIs) that you need to understand and monitor consistently. Monitoring these dental […]
Dental ROI: How To Get the Most From Your Dental Marketing Budget
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker If you’re not measuring your dental ROI don’t be (too) ashamed. You’re not alone. One survey conducted by Dental Economics found that more than 50% of dental practices don’t track the results of their marketing […]
Dental Reputation Management: 8 Dental Review Software Solutions
Every dental practice needs reviews From the inception of Healthgrades in 1999, online reviews on dental reputation management has become a force to be reckoned with. The pick-a-provider world of search is here to stay. Today, there are over a dozen different review sites that house reviews on practices just like yours, making reputation management […]