Use dental content marketing to attract more fee for service patients
If you are a fee-for-service (FFS) practice, a typical dental marketing strategy may not be enough to produce the kind of results you need to thrive. If you are looking for a better way to attract more FFS patients, your answer may be dental content marketing. Why use dental content marketing? Since the patients you […]
Dental Reviews by Patients: A Guide for Your Practice
There is no doubt that word of mouth advertising is the best kind of dental marketing you can have for your practice. A patient referral is obviously the best outcome you can get from a satisfied patient, but a positive review for a dental office is also valuable, since it has the potential of reaching […]
How Your Dental Office Demographics Should Influence Your Marketing Plan
How much do you know about your dental office demographics and your surrounding community at large? Setting up shop in the right neighborhood and understanding the people who live nearby are both critical for the success of your dental practice and your dental marketing strategies. Without knowing who your patients (and future patients) are, it […]
Understand the Dental Marketing Funnel Better
New patients! While we love them, and they are certainly a metric worth measuring to gauge your practice’s success, they aren’t the only audience you should be crafting a dental marketing message to. There are many stages a potential patient goes through before they become the bread and butter of your practice. And guess what? […]
Find the Right Fit for Your Dental Marketing Budget
It only takes one trip to a public beach to realize that “one size fits all” is a fallacy. The same goes for dental marketing budgets. Having a budget that is too big or too small can leave your practice with the wrong amount of exposure. And that can get ugly. If you’re using dental […]