Media Management
What good is a powerful message if it's not seen in the right place by the right audience at the right price?
To make sure your media is targeted and cost-effective, GPM offers comprehensive media services, including research, planning, buying and placement in broadcast (TV and radio), print, outdoor and web advertising.
Our media specialist begins by studying your market's media choices and their target demographics to find best media choices for you, then negotiates the best possible rates. Each plan we develop is based on your budget, with dollars allocated responsibly for the most impact. On average, we save our clients between 25 percent and 50 percent on broadcast, outdoor and print advertising to enhance your overall plan. Web advertising is non-negotiable, but our understanding of how it works allows us to place the most effective ads for maximum cost efficiency.
We also work to negotiate free spots, improved placement and special promotional opportunities. (Helpful Hint: As a general rule, we advise our clients not to talk directly to media reps. Once you discuss rates, we cannot negotiate lower rates for you.)
Even more importantly, we save you the trouble and the time involved with researching, negotiating and placing media.
Once the recommended media schedule is approved, we will place your advertisements and release the material to the media.You will also be given a media calendar so you know when your ad is running, and we will confirm the correct placement with our after-buy services.
You end up paying less than if you had negotiated the rates yourself and have none of the hassle.
