Speaker's Portfolio
Xaña is the owner and president of Golden Proportions Marketing
(GPM), a thriving advertising and marketing firm specializing in
healthcare.
Blending considerable marketing acumen earned over
20 years in the business with an acute understanding of healthcare,
Xaña has been a featured speaker at meetings, conferences and special
events across this country and abroad, including:
- The British Academy of Cosmetic Dentistry
- The Hands On Marketing Series
- The IACA
- Pittsburgh Dental Society
- Philadelphia Dental Study Club
- Las Vegas Institute for Advanced Dental Studies
- ACT Marketing Seminar Series
- Esthetic Professionals
She has also served as Guest Faculty at prestigious post-graduate dental education centers, sharing her knowledge of marketing and its impact on the dental practice.
Xaña gives her audience the tools they need to succeed with informative, entertaining and potentially practice-changing presentations.
Speaking Topics
Insider's Secrets Guide to Marketing
Dentists know dentistry; not marketing. But marketing is essential to getting patients through the door. This course guides participants through the complete marketing process, from identifying measurable goals for marketing to the development of a completely custom plan that will turn those goals into reality. Not only will participants learn what they need to do to execute their custom plan, they will learn the basics of how to do it, fueled by insider tips and tricks to save them time and money.
Marketing to Mars and Venus
The Buying Habits of Men and Women
Men
and women are different. Not exactly shocking news. But when it comes
to getting the right message to the right audience, knowing about these
differences is critical. This informational, educational and
entertaining presentation will teach you how to speak to, motivate and
inspire potential patients for desired results.
Click here to learn more.
50 Cost-Effective Tips to Market Your Practice
Whether
cutting back due to the recession or feeling flush in good economic
times, cost-effective marketing strategies are always in demand. In
this presentation, Xaña gives dentists the 50 tools, tricks and tips
they need to develop and implement their own affordable marketing plans
and campaigns that capture attention and market share. Click here to learn more.
Take Advantage of the Best ROI in Marketing Today
Cutting your marketing budget due to the economy? You're not alone. But if you have only enough dollars to allocate to one marketing strategy, make sure it's your website. In her informative presentation, Xaña uncovers solutions for effective website development and search engine optimization that will put your website to work for you.
Marketing the Oral Systemic Advantage (2-day program)
Recent studies have shown a link between oral health and overall health. Bacteria in the mouth have been proven to cause an increased risk of heart disease, stroke, some cancers, infections, complications in diabetes, pre-term and low birth weight babies and more. Right on the heels of this emerging data, Xaña Winans and renowned practice consultant Robert H. Maccario have developed an innovative marketing program to help dentists position themselves as leaders in oral systemic health, and gain a healthy share of the market at the same time.
