Google Analytics
The Power of Google Analytics – Yours. FREE.
Your website has the potential to do much more for you than to attract and provide information to prospective patients. It can give you invaluable insight that can make a tremendous impact on your marketing strategy and ultimately, your success.
How? Google Analytics.
Google Analytics is a FREE tool that tracks your websites performance and gives you information about visitors and the way they interact with your site.
Google Analytics gives you access to detailed, specific and actionable information and reports about your website, including:
Where Your Visitors Live
This report lets you segment your results by geography. If you have implemented a direct mail campaign or a multiple media campaign, this report with identify any traffic spikes that correspond to your marketing schedule in those geographic areas.
How Visitors Found Your Site
This report lets you know specific information about where your visitors are coming from. If you're paying for a directory such as leadingdentist.com, cosmopedia.com, lumineers.com or any other, you can see if you are getting any visitors for your investment.
What Keywords Were Used
Get a detailed report of which words are working, and which words aren't.
Identifying Pages Visitors Click Most
This report lets you know which pages are most popular. You may want to adjust your advertisting where your visitors are spending the most time.
Perfect Your Site & Your Strategy
With this comprehensive analytic report, you will be able to fine tune your website as well as your marketing strategy based on all the information you've received. You can add new text on pages that aren't converting well. You can adjust your marketing message to drive traffic to under visited pages or tweak the message to target the topics that generate the most interest. It can tell you where to market, to whom to market, and what message is working best. It's simply amazing.
To learn more, visit http://www.google.com/analytics/sign_up.html and click on Product Tour. It will give you a really good picture of all the advantages, benefits and tools this amazing program can provide you.
If you have any questions about Google Analytics, give us a call at 866-590-4476.
