Case Studies
Public Relations / Viral Marketing
If you think PR is just about sending out press releases to your local
paper now and again, you're missing a valuable tool in your marketing
arsenal.
Public Relations (PR) is powerful. Implemented correctly, it can
establish you as the expert in your profession and grant you undeniable
credibility and eventual FREE publicity. As such it offers much more
longevity than an ad that you place in a magazine or newspaper that
gets tossed away. And most importantly, it is exceptionally
cost-effective.
For examples of well-executed PR strategies, see our Case Studies.
Tracking Results
Tracking your patients is one of the most valuable systems you can implement into your practice. The information generated from this simple procedure can give you pinpointed, accurate, usable data and information about your practice's strengths and weaknesses.
Keeping records and reviewing them once a month will provide important results in the short- and long-term.
Tracking reports aren't just some simple record of patients and where they heard about you. They're your very own crystal ball that gives you a clear look into what's working, what's not working, which messages are reaching and motivating your marketing and where the weakness (if any) is.
They allow you to tweak the message or the media when necessary to maximize your results or encourage you develop new systems to "close" cases if that seems to be the problem.
The good news is that this information is easy to gather and calculate. For examples of successful patient tracking, read our Case Studies.
Interactive Marketing
You've probably heard the phrase "Interactive Marketing," but you may not be completely sure what it is.
Basically, interactive marketing takes transaction-based marketing (specifically selling your service) and turns it into a conversation. It's marketing that's friendlier, more relaxed and not such a hard sell.
One good example of interactive marketing that most of us have experienced is with Amazon.com. When we purchase a book on the site, Amazon remembers. The next time we visit, Amazon recommends similar books we may like.
But interactive marketing doesn't only occur on the web; it's applicable anywhere!
Stop talking AT your audience and start talking TO them. There are infinite possibilities for implementing interactive marketing strategies into your dental practice. For examples of successful interactive marketing strategies, read our Case Studies.
